The Team

Jeremy Cooke

Jeremy has over 30 years experience as a board level executive in the field of computer games distribution, publishing and development.
After an early career in Advertising and Publishing Jeremy enjoyed a stint as EU Sales Director for Activision prior to setting up his own Publishing and distribution business, acquiring an F1 development studio followed by a successful exit from Midas Interactive.
Jeremy is a super networker and excels at putting people and projects together.
He takes responsibility for personnel and key account management.

Jason Lander
Technical Director

Jason is a creative programmer and system architect with 25 years experience – 20 years as a software lead.
He is an expert in all stages of client-server application design, implementation, deployment and maintenance; C, C++, C#, Java, Javascript and many other development languages and environments. 
Jason has been Lead Developer for dozens of mobile applications for clients including the BBC, Saatchi & Saatchi, Manchester United, Sony, BT, Electronic Arts and SEGA.
Jason is responsible for developing Avatar core technologies, first use-case applications and future-facing innovation.

Ian Saunter
Creative Director

Ian has served as: Sales and Product Director at Logotron (Education software) Development Director at Millennium Interactive (Games – all genres and formats); Creature Labs (AI, arcade games, toys); and Gameware (Television, Mobile Apps) Studio Director at Sony Computer Entertainment CEO Optricks Media (Augmented Reality, business training simulations) Ian provides design and project oversight, development roadmaps and integration to business applications and consumer-facing products.

Lena Elms
Account Manager

Lena has been employed by Gameware for seven years and is in charge of financial administration for the Gameware EU projects and all company accounting processes.
Lena ensures that the company adheres to the strict administrative processes of EUH2020 grants and all UK financial requirements. Aside from her administrative skills, Lena also undertakes research into market sectors as directed.